The Service-Profit Chain is a concept developed by a group of researchers including James Heskett, Thomas Jones, Gary Loveman, Earl ...
The Elaboration Likelihood Model (ELM) was developed by Richard Petty and John Cacioppo in 1986. It is a theoretical framework ...
Noriaki Kano, in 1984, introduced a groundbreaking model for understanding and measuring customer satisfaction. Kano’s model goes beyond traditional approaches ...
Christian Grönroos, in 1984, introduced the concept of Total Perceived Service Quality (TPSQ), which revolutionized the understanding and measurement of ...
Peter Kraljic, in 1983, introduced the concept of strategic purchasing, which revolutionized the field of procurement and supply chain management. ...
Corstiaan Marinus Storm, born in 1987, is an individual associated with the concept of the 3Rs in the context of ...
Consumer behavior is a field of study that examines the processes individuals and groups go through when selecting, purchasing, using, ...
The Rokeach Value Survey (RVS) is a psychological tool developed by Milton Rokeach in 1973 to measure individual values and ...
The Colour Theory of Change, developed by Léon de Caluwé and Hans Vermaak in 2006, is a conceptual framework that ...
The Seven Dimensions of Culture is a framework developed by Fons Trompenaars and Charles Hampden-Turner in 1993. Trompenaars is a ...