Noriaki Kano, in 1984, introduced a groundbreaking model for understanding and measuring customer satisfaction. Kano’s model goes beyond traditional approaches by recognizing that customer satisfaction is influenced by various factors, including the presence or absence of specific product attributes and ...

Christian Grönroos, in 1984, introduced the concept of Total Perceived Service Quality (TPSQ), which revolutionized the understanding and measurement of service quality in the field of marketing and customer experience management. Grönroos’s framework emphasizes that customers evaluate service quality based ...

Peter Kraljic, in 1983, introduced the concept of strategic purchasing, which revolutionized the field of procurement and supply chain management. Kraljic’s framework provides a strategic approach to purchasing by categorizing products or services based on their importance and supply risk. ...

Corstiaan Marinus Storm, born in 1987, is an individual associated with the concept of the 3Rs in the context of retail, reputation, and relationship. Storm’s work focuses on understanding the critical elements that contribute to the success of businesses in ...

Consumer behavior is a field of study that examines the processes individuals and groups go through when selecting, purchasing, using, and disposing of products, services, ideas, or experiences. It seeks to understand the factors that influence consumers’ decision-making and their ...

The Rokeach Value Survey (RVS) is a psychological tool developed by Milton Rokeach in 1973 to measure individual values and assess their relative importance. It provides a structured approach to understanding the core beliefs and guiding principles that individuals hold. ...

The Colour Theory of Change, developed by Léon de Caluwé and Hans Vermaak in 2006, is a conceptual framework that helps individuals and organizations understand and navigate the complexities of change processes. De Caluwé and Vermaak are Dutch management consultants ...

The Seven Dimensions of Culture is a framework developed by Fons Trompenaars and Charles Hampden-Turner in 1993. Trompenaars is a Dutch organizational theorist and consultant, while Hampden-Turner is a British management philosopher. Together, they explored the cultural differences that exist ...

The Developmental Model of Intercultural Sensitivity (DMIS) is a framework developed by Milton Bennett in 1986 to describe the stages individuals go through as they develop intercultural competence and sensitivity. The model provides insights into how individuals perceive and respond ...

Spiral Dynamics is a model of human development and cultural evolution developed by Don Beck and Chris Cowan in 1996. It provides a framework for understanding the different value systems, belief systems, and worldviews that shape individuals and societies over ...