Gainsharing is a participative management concept that involves sharing the financial gains or productivity improvements achieved by a company with its employees. The idea behind gainsharing is to create a system that incentivizes employees to actively contribute to the company’s ...

The “Six Stages of Social Business Transformation” is a concept introduced by Charlene Li and Brian Solis in their 2013 book “The Seven Success Factors of Social Business Strategy.” In this book, Li and Solis present a comprehensive framework to ...

Customer loyalty is a critical concept in marketing and business management that refers to the degree to which customers consistently choose and repurchase products or services from a particular brand or company. Loyal customers demonstrate a strong affinity and preference ...

Gary Loveman, Earl Sasser, and Leonard Schlesinger are renowned management scholars known for their groundbreaking research in the field of service management and customer loyalty. In their 1994 Harvard Business Review article titled “Putting the Service-Profit Chain to Work,” they ...

The Service-Profit Chain is a concept developed by a group of researchers including James Heskett, Thomas Jones, Gary Loveman, Earl Sasser, and Leonard Schlesinger in 1994. This framework highlights the interconnectedness between employee satisfaction, customer loyalty, and financial performance in ...

The Elaboration Likelihood Model (ELM) was developed by Richard Petty and John Cacioppo in 1986. It is a theoretical framework used to understand the process of persuasion and attitude change. The ELM suggests that individuals engage in two distinct routes ...