Mapping, Bridging, Integrating (MBI), Joseph DiStefano and Martha Maznevski (2000)

Mapping, Bridging, Integrating (MBI) is a framework developed by Joseph DiStefano and Martha Maznevski in their article “Creating Value with Diverse Teams in Global Management” published in the Academy of Management Executive in 2000. The MBI framework provides a comprehensive approach for managing and leveraging diversity within teams, particularly in the context of global management and cross-cultural collaborations.

The MBI framework recognizes the value of diversity in teams, acknowledging that diverse perspectives, experiences, and knowledge can lead to enhanced decision-making, innovation, and performance. However, it also acknowledges the potential challenges and conflicts that can arise due to differences in culture, communication styles, and working norms.

The three key components of the MBI framework are as follows:

  • Mapping: Mapping refers to the process of understanding and appreciating the differences and similarities within a diverse team. It involves recognizing individual and cultural variations, as well as identifying common ground and shared goals. Mapping helps team members develop awareness and empathy towards each other’s perspectives and build a foundation of trust and understanding.
  • Bridging: Bridging involves creating connections and fostering effective communication and collaboration across diverse team members. It focuses on building relationships, resolving conflicts, and finding ways to bridge cultural gaps. Bridging activities include open and inclusive communication, active listening, seeking common ground, and promoting mutual respect and trust.
  • Integrating: Integrating is the process of synthesizing diverse perspectives and knowledge to create innovative and effective solutions. It involves leveraging the strengths and unique contributions of each team member to achieve collective goals. Integrating requires active participation, inclusive decision-making, and creating a supportive and inclusive team environment.

The MBI framework emphasizes the importance of all three components working together. Mapping lays the foundation for understanding and appreciating diversity, bridging creates connections and effective communication, and integrating enables the team to leverage diverse perspectives for enhanced performance and outcomes.

By adopting the MBI framework, teams and organizations can navigate the challenges of working in diverse environments and capitalize on the benefits of diversity. It provides a structured approach to harnessing the collective potential of diverse teams, promoting inclusivity, and fostering collaboration and innovation.

It’s worth noting that the MBI framework has been widely cited and applied in the fields of cross-cultural management, team dynamics, and diversity management. It offers valuable insights and practical strategies for managing diversity effectively and creating inclusive and high-performing teams in a globalized and multicultural business environment.